Cordell C76 Big O

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and

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Cotton Cordell Fish Crappie Fishing Baits & Lures

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O C77 Chartreuse

Cotton Cordell Big O C76 Firetiger for sale online

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of

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