Down South Lures

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad 3.5 Chicken of The C

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Super Model Plum Chartreuse

Down South and Coastal Marsh believe in producing the finest quality soft plastics that are dedicated to the “skinny water enthusiast” of saltwater

Down South Lures - Super Model

Down South Lures – Tackle Hut of Texas

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Texas Roach

Southern Shad Key Lime

Down South Lures – Tackle Hut of Texas

How to Rig the Two Soft Plastic Baits That Work Well In The Marsh!, Down South Lures

Down South Lures 4-1/2 Salt Water Paddle Tail Swimbaits 8-Pack

Down South Lures - 4.5 – Hook, Line & Sinker Harlingen

Down South Lures - Southern Shad – Coastal Marsh