It wasn't a bait and switch though. They marketed it exactly how it was. The marketing said: this film has a black character in and he will use a lightsaber. That's the truth. : r/saltierthankrayt

Identity theft is no laughing matter, Rey! : r/SequelMemes

John Boyega on The Last Jedi : r/saltierthankrayt

That's not bait and switch tho..(from the main sub) : r/saltierthankrayt

This Lightsaber calls to you is proof that JJ Abrams never understood Star Wars. The Force is produced and mediated through living beings and spirits, not inanimate objects. : r/saltierthancrait

Haven't seen the movie (my friends say it's good), but it sounds like total conspiracism to claim that this is the ONLY reason people don't like the movie : r/Destiny

Saberstaff : r/StarWarsEU

The Eyeslicer Presents

The Prosecution Resets in a 1964 Obscenity Case - The New York Times

If I Was In Charge Of Marketing “Star Wars”, by Hassan S. Ali